Client & Task
Chinese website for WNBA superstar and media phenomenon Brittney Griner.
Concept; Strategy; Design; Programming; UX & UI; Information Architecture; Content Development; Chinese translation services.
WordPress; Custom social media streams;Language localisation.
Transcending the Game.
Bold. Strong. Authentic. These are just a few of the words that define Brittney Griner, a woman who is redefining her sport and opening the eyes of marketers with her unique sense of style.
She is that rare kind of athlete, one who transcends the game and connects with fans on a deeper level. On the court, the Phoenix Mercury star is fierce and relentless, showcasing a blend of size and skill not seen before in women¹s basketball. 2014 was a big year for Brittney, she helped led the Mercury to a WNBA Championship, was selected 1st Team All-WNBA and was named the 2014 WNBA Defensive Player of the Year. Off the court, she is committed to helping create a more inclusive society, expanding the opportunities for young people to reach their full potential.