Becoming part of the CytoSport / Hormel family in 2016 after having worked with the team for nearly a year prior was so fun. From activating digital campaigns around elite athletes like Steph Curry, Clay Mathews or Julie & Zack Ertz, to leading social and paid media and growing Muscle Milk into an elite Ready-to-Drink Protein seller on Amazon – I loved every minute of it.
As Digital Marketing & eCommerce Director, I developed, oversaw and executed Muscle Milk’s eCommerce & Digital Marketing Strategy. I oversaw all digital channels, assets and agency relationships (Websites, Social Media, Amazon, PHD, Amobee/Turn, CPC Strategy, Google, World Pantry), effectively leveraging & optimizing 10MM+ annual investment across AMS, AMG, social platforms and programmatic and non-programmatic buys.
Grow Amazon sales from 5MM in 2016 to 30MM by EOY 2019 while developing a premium look and feel & growing core business + innovation. Data strategy implementation (marketing attribution; search ; audience segmentation; DMP/DSP). Advisor and subject matter expert (eCommerce, Content Marketing, Analytics, DAM/PIM) in newly formed Digital Experience Group within Hormel.