This is included mostly for sentimental reasons.  I have been an equity & management partner with Sport Media Media Service, a leading sports marketing firm based in Munich, Germany, for 5 years. Orchestrating and writing the pitch for the new global F1 fan club was one of my first projects. And what a big win it was. For years we were responsible for the BMW sports content communication and were on top operating their BMW Sauber F1 Race Club (the official BMW Fan Club).

essence was the print magazine of the team, published in two languages (German & English). Editor in Chief was Florian Haasper, who now works for another agency in Munich (Büro Süd). If you are ever looking for a motorsports expert – he is your man.