Be More Plant
Helping to bring the vegan Evolve Protein brand to life surely has been one of the highlights of my professional career. From hiring Renee & Mathew Hahnel and send them on their way (please watch the video of their trip below) to growing the Tetra Ready-to-Drink pack into the No. 1 plant based protein beverage on Amazon – being part of that journey was sheer bliss.
Role
As CytoSport’s eCommerce & Digital Marketing director, I developed the brand look and feel across all digital touch points.
Major Projects
Website design & programming, DTC implementation, 59 National Park Road Trip, Amazon marketing and sales, Programmatic ad buying.
