Ken Block & Hot Wheels Facebook Campaign
Client & Task

Custom Facebook video competition for Hot Wheels. Ken Block fans sent their best videos for first round elimination, competing to be one of 43 contestants to submit a self-shot video using 2 Hotweels RC cars (over-nighted to the remaining contestants after first round elimination). After submitting final videos, winner was chosen by most votes received within facebook app.


Strategy;  Implementation; Programming; UX & UI; Information Architecture; Voting supervision.


Custom Codeigniter application; Amazon AWS instance / storage; Custom Codeigniter backend & CMS; facebook integration; video real time uploading, encoding and embedding.